Wholesale Case Study: Own Brand Gift Chocolates
Client: Tom Coll Jewellery
The Brief: Create Something Special for Most Valued Customers
Founded in 1984, Tom Coll Jewellery is a family owned Scottish jewellery business, known for exquisite diamond jewellery and pre-owned Rolex watches. Based in a beautiful showroom in the heart of Glasgow, they pride themselves in delivering top level customer service alongside their stunning gifts.
Buying a new piece of jewellery is a special moment to savour. Tom Coll Jewellery wanted to mark the occasion by treating their customers to an unexpected extra gift as a thank you for choosing them. They were looking to enhance the customer experience by developing a complimentary and complementing gift that aligned itself with the quality of their reputation and brand.
Why Choose Quirky Chocolate?
Chocolate is a universally loved gift, so they were keen to find a chocolate supplier that could produce a gift that would be totally unique to them. It was important that, as well as tasting delicious, the company they chose to work with had brand values that aligned with their own. Another factor was the ability to be able to deliver a plastic free gift, with nothing ending up in land fill. They were introduced to Quirky Chocolate and felt they ticked all their boxes:
- Artisan Chocolate freshly made to order
- Handmade in-house (Edinburgh)
- Own Brand Packaging Available
- Fairtrade Chocolate
- Plastic free packaging, made in UK
Following an initial (Zoom) meeting, Quirky Chocolate listened to their ideas about creating a gift that would highlight their key pieces and have the wow factor. It was agreed a branded three bar gift set would be a great solution, as the box would open to reveal wrappers showcasing their stunning jewellery and watches. Using their own branded ribbon, the gift box would look suitably smart in their upmarket showroom setting. The three bar solution also allowed three different flavours to be included in the gift, including a vegan friendly option. Chocolate flavours could vary from time to time, to keep the gift fresh and interesting for regular clients (and staff!).
Steven Coll, MD of Glasgow-based Tom Coll Jewellery, said:
“We’ve been ordering Quirky Chocolate’s bespoke chocolate boxes as client gifts for several years. The reaction from our clients is always positive - they love the variety of chocolate flavours, as does our team! From the design process through to ordering it’s all been very straightforward. The Quirky Chocolate team has a can-do attitude which mirrors ours - so that works!”
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