COLLABORATION CHOCOLATE: ALEXANDRA SNOWDON
What makes you tick creatively
I love hand lettering and illustration and finding ways to combine them in my artwork. I really like thinking up funny or thought provoking sayings for my greeting cards and prints or using ones that I already know that have some sort of meaning to me and hopefully to other people too.
Tell us about your creative journey
I was a graphic designer for 25 years in Manchester but I always really wanted to be an illustrator. I took a year out to go travelling in my late thirties and when I got back to the UK I decided I was going to go for it and went back to Uni part time to do concentrate on illustration and hand lettering. I spent 3 years cramming my studies in around my graphic design job, it was really hard work but I had the time of my life rediscovering my drawing skills and learning new ones. I’d always loved typography and when I discovered I could draw letters by hand and make words into pieces of art I was hooked.
Where do your ideas come from?
Ideas come to me at the most random of times, usually when I’m not trying to have an idea! I love travelling though and going to new places. I always come back from a trip full of ideas and eager to get back to my desk to start working on them. Sometimes I go away on my own to spend time sketching and looking for inspiration. That’s probably what makes my job the best in the world, the fact that I can do it absolutely anywhere (that has a decent wifi connection!).
Tell us about your Collaboration Chocolate designs
They’re part of a larger collection of my prints and cards and they’re all designed to help make a warm, funny or heartfelt connection between friends and loved ones.
What Makes You Happy?
Looking up from my desk and watching the colony cats doing weird and funny things from my window.
If you had a Magic Wand and could fix one thing what would it be?
I’d make cake and wine the new superfoods.
Best Advice You’ve Been Given
If something excites and terrifies you at the same time it’s probably something you really need to do.
Best Advice From You
Life begins at the end of your comfort zone.
You can only have one for the rest of your life.. CHOCOLATE or CRISPS CHOCOLATE!!
Favourite Quirky Chocolate Bars
Salted Caramel Milk Chocolate, Milk Fruit & Nut and Dark Raspberry